Strategic Plan

PROGRAMS

Objective:

Deliver high-quality programs that attract and retain members and provide training for youth and volunteers.

Goals:

1. Ensure programs encompass all levels and members of Scouting and increase participation by youth in council programs by 5% annually;
2. Increase volunteer attendance in training and supplemental training by 5% annually;
3. Achieve 100% of leaders trained in their registered position and 100% of volunteers in Youth Protection;
4. Improve advancement in all programs by 2% annually;
5. Increase overall service hours by 5% annually with each unit sponsoring at least one project per year.

JTE Performance Items:      7,8, 9, 10, 18  ( Appendix A)

Action Member:       VP-Programs

Strategies:

• Improve quality and consistency of programs and activities to ensure they are fun, interesting and engaging by conducting an assessment of current programs and activities and updating/creating offerings as necessary and resources permit.
• Develop programs that focus on Webelos and Venture age groups.
• Ensure that programs include activities needed for advancement and/or merit badges.
• Develop and use succession plans for all programs and activities.
• Offer regular basic leader training opportunities for leaders and publicize on line training resources that are available.
• Include Youth Protection Training as part of the training at all opportunities in conjunction with on-line training.
• Offer supplemental and advanced training for youth and adults such as Roundtables, Pow Wow, University of Scouting , Wood Badge and NYLT.
• Provide resources, material and support to unit leaders in presenting unit level youth leader training.
• Promote BSA High Adventure programs for youth and training opportunities for adults and encourage attendance.

Expand programs offered in conjunction with federal, state and local organizations and agencies.

MEMBERSHIP

Objective:

Increase membership in all programs by recruiting and retaining members and units and expanding awareness of Scouting in the community.

Goals:

1. Achieve annual growth in membership of 3% overall
2. Show net gains in units annually and have at least 50 Packs within 3 years
3. Establish and maintain at least one (1) traditional unit in each county within five (5) years.
4. Attain minimum overall retention of 80% and 90% retention of Webelos cross-overs.
5. Increase market share by 1% annually.
6. Increase Venture Crews and members and Explorer Posts and members.

JTE Performance Items:      5, 6, 13 (Appendix A)

Action Member:       VP-Membership

Strategies:

• Appoint a committee to develop a Council Recruiting and Retention plan
• Utilize volunteers to support recruiting efforts
• Conduct recruiting activities in high traffic areas during peak recruiting periods
• Develop and distribute information for Webelos and families to assist in transition to Boy Scouts and increase percentage of youth moving into Boy Scout program
• Establish annual contact with Charter Partners to identify and assist with membership growth
• With the Marketing Committee, conduct activities designed to attract new members.
• Utilize volunteers and para-professionals to identify potential partners and sponsors for units in targeted areas
• Undertake actions to recruit youth as result of expanded programs and membership eligibility
• Coordinate with current sponsors on expanding membership in existing Explorer Posts and identify additional areas of interest for Posts and sponsors.

MARKETING AND COMMUNICATIONS

Objective:

Increase awareness of Scouting within the community by publicizing and promoting programs and ensuring that adequate and timely information on Council programs and activities is provided to the membership.

Goals:

1. Ensure that Scouts and families and members of the community are aware of Scouting opportunities in the communities and of the contributions Scouts make to the community.
2. Improve communications with members about current Council events and activities.
3. Increase awareness of Council support functions and requirements among membership.

JTE Performance Items:      4, 11 (Appendix A)

Action Member:       VP-Marketing

Strategies:

• Recruit and utilize marketing committee and develop a marketing/communications plan
• Publish a monthly newsletter and periodic articles using appropriate media to inform members and community of achievements and upcoming activities.
• Prepare or coordinate information to membership on scheduled council activities.
• Update and maintain council website to provide users with timely, detailed information to users.
• Ensure contact list for members is accurate and current.

FUND DEVELOPMENT

Objective:

Develop a comprehensive funding process that enables the Council to be financially sound with balanced budgets, expanded support and increased in endowment.

Goals:

1. Increase revenue from fundraising activities with annual increase in FOS contributions of 2% in revenue.
2. Conduct FOS presentations to 100% of registered units.
3. Increase donors by 1% annually.
4. Increase product sales by 5% annually and 80% participation by units.
5. Attain an Endowment fund of $2,500,000.00 within 5 years.
6. Increase endowment contributions by 5% annually or 5 new donors from prior year.
7. Expand attendance and donations from special events.

JTE Performance Items:      1, 2, 3 (Appendix A)

Action Member:       VP-Finance

Strategies:

• Appoint a Fund Development Committee
• Develop a standard FOS presentation to use to groups.
• Recruit and train district volunteers to make unit presentations to units.
• Increase annual product sales and expand units and individuals participating in product sales.
• Increase size of and support of endowment fund by identifying endowment supporters and distributing information on endowment opportunities.
• .
• Expand Golden Eagle Society membership by 10%
• Increase corporate sponsorships for events by $10,000.00
• Increase participants in Super Clays Tournament and initiate planning for additional tournaments/events
• Publish an annual financial/giving report

PROPERTIES

Objective:

Develop, finance, utilize and maintain council properties and facilities to best benefit council programs and operations.

Goals:

Repair and restore Council property damaged by Hurricane Michael and prepare a Property Restoral plan based on experience with restoration efforts

1. Provide adequate facilities for programs by improving, expanding and maintaining existing camp and council properties and assets
2. Ensure that council and camp facilities meet established standards
3. Identify and prioritize additions/upgrades to properties
4. Increase utilization of Council properties by third party organizations and groups
5. Have camp properties become self-funded

JTE Performance Items: 3, 9, 10 (Appendix A)

Action Member:       VP-Properties

Strategies:

• Update the Properties Master Plan, including identifying maintenance needs, additions, and revenue producing sources.
• Develop and use an annual facilities and equipment maintenance and repair program and publish a schedule of activities.
• Implement a unit adoption plan and prepare and utilize a list of repair/maintenance projects for use by volunteers and groups.
• Identify and prioritize major maintenance and capital improvements and sources of funding.
• Acquire funding through donations, sponsorships, grants or other sources for major repairs, upgrades and additions.
• Develop and implement income generating activities to produce funds to support property needs.
• Expand the use of camp properties by outside groups.
• Appoint a museum committee and revise/adopt policies and procedures for museum operations and memorabilia

OPERATIONS and  GOVERNANCE

Objective:

Maintain organizational structure with volunteer and professional staffing which enable the Council to provide and support programs.

Goals:

1. Ensure Executive Board is comprised of active members.
2. Conduct training/orientation for new and current board members.
3. Recruit at least 3 new board members annually.
4. Improve attendance at board and committee meetings.
5. Ensure Council reorganization is efficiently implemented
6. Improve board diversity.
7. Assist units with use of JTE in unit programs.
8. Maintain 3:1 ratio of units to trained unit commissioners.

JTE Performance Items:      12, 14, 15, 16, 17 (Appendix A)

Action Members:

• Council President
• Council Commissioner
• Scout Executive
• Other officers as necessary

Strategies:

• Provide professional staff to support council, districts and programs by recruiting, developing and retaining qualified professionals and ensure they have support and resources necessary.
• Expand the Executive Board using the Nominating Committee to identify and recruit Board members.
• Establish functioning Board committees and require active participation.
• Ensure members receive appropriate board orientation and schedule periodic continuing education programs and records of board and committee meetings timely.
• Conduct an annual planning/strategic plan update conference.
• Ensure all board members receive board packets and board and committee meeting records timely
• Contact board members prior to board meetings.
• Develop and implement means to assist units in recruiting volunteers and ensure all volunteers receive training and support.
• Recruit, train and utilize Commissioners to provide unit support and increase use of and attendance at Roundtables and facilitate communications between Council and members.
• Recruit replacements for vacant officer and/or board positions created by resignation    within 30-45 days of resignation
• Identify and take actions necessary to implement the plan to eliminate existing districts of the Council

ANALYSIS OF STRENGTHS, WEAKNESSES, THREATS, AND OPPORTUNITIES

Updated: March, 2017

2018-2019 PRIORITIES

*These are in addition to 2019 program priorities that have already been established, including annual camping and training programs as well as National Jamboree and Woodbadge.

Updated:  January 2019